Press kit

Everything below is free to copy, quote and republish without asking. Last updated 25 August 2026 · [email protected]

In one line

BLUFF is a free daily word game where one player sets a secret word and a single clue, and everyone else decides whether to guess or fold.

In three lines

Wordle tells you what to guess. BLUFF makes you decide whether to guess at all.
Six seats, six hands, and the deal rotates so every player sets the word exactly once — you choose the word, give the table one clue, and set the difficulty.
Folding is a legitimate move, and on the daily board a fold that nobody else could beat actually scores.

In a paragraph

BLUFF is a free daily word game built on poker structure rather than puzzle structure. Six players sit at a table and the button moves one seat every hand, so each player sets the secret word once per match. The setter picks a word of four, five or six letters, gives the table exactly one clue about it, and sets how hard it will be to claim. Everybody else then makes the decision the game is actually about: pay the entry for four guesses, or fold. Cracking the word in the first three beats the setter; missing it pays them. Because a person chose that word and that clue specifically to beat you, a hard hand is not bad luck — it is a read you got wrong, and walking away from it is a skill the board rewards. Everyone in the world is dealt the identical six hands each day until midnight UTC, and every score is re-computed on the server from the decisions the player made, so a score cannot be submitted, only the play that produced it.

The numbers

3,576 answer words in the deck — 953 of four letters, 1,394 of five, 1,229 of six.
20,425 words accepted as guesses. A guess must be a real word; nonsense probes are refused.
Six seats per table, six hands per match, four guesses per called hand, of which only the first three beat the setter.
Four-letter words are cracked about a third of the time; six-letter words about two thirds. The length of a hand is itself a read, before the clue arrives.
A clue is one of three kinds: a letter pinned to a position, a letter confirmed present without a position, or two letters ruled out. No clue may leave more than a third of the words of that length standing.
Every word carries a pronunciation and a plain-English meaning, shown when the hand ends.
Every tile state carries a shape as well as a colour, so nothing on the board depends on colour vision.
Every sound and all four music tracks are synthesised at runtime — no audio files ship with the game.

Things that are true, and worth checking against anything else you read

Free. No account, no login, no email required. Play state lives on the player's own device.
Nothing to buy. No in-app purchases, no subscription, no currency for sale.
No adverts. The app ships with no advertising SDK, and does not read the device advertising identifier or ask to track anyone across other apps.
Not gambling. There is nothing to buy and no mechanism by which a player can stake money on an outcome. Stars are an in-game score that unlocks cosmetic looks only; they cannot be bought, cashed out, sold or transferred.
Suitable for all ages. There is no age gate.
It installs as a progressive web app and plays offline. iOS and Android apps are in preparation.

The one-sentence difference, if you only have room for one

Every other daily word game asks whether you can find the word. BLUFF asks whether you should try — and it is the only one with a fold button.

Screenshots

Free to use, unmodified or cropped, with or without credit.

The decision — PNG, 621×1344
Giving the clue — PNG, 621×1344
The daily board — PNG, 621×1344

Logo and social image

App icon — PNG, 1024×1024
App icon, small — PNG, 512×512
Social / Open Graph image — PNG, 1200×630

Who makes BLUFF

BLUFF is made by 5arz Services LLC, 16192 Coastal Highway, Lewes, DE 19958, United States, in partnership with Lumi Enterprises Corp., which co-develops the game and publishes the iOS app on the App Store under its developer account.

Correct company name in copy: 5arz Services LLC (lower-case “a”, no space in “5arz”). If you name only one company, name that one.

Contact

Write to [email protected]. Interviews, review copies of the app, and answers to anything not covered here — including questions we would rather you asked than guessed at.